Videography Art direction: Fiorelli
Art Direction of Make a statement with the latest bags from Fiorelli
Storyboarding, Art Direction of videography
Shot and edited by Sorted Media.
Art Direction of What's in your bag for Fiorelli Aw15 Collection.
Storyboarding, Art Direction of videography. co Directed with Samantha Robinson.
Shot and edited by Sorted Media.
CLIENT
TLG Brands, Fiorelli and Well Being of Women. Fiorelli is a handbag brand that markets fashionable, affordable and functional accessories.
OBJECTIVE
Art direct a series of videos to create awareness of new collections. Videos should be edited to Youtube and Instagram lengths.
TLG Brands, Fiorelli and Well Being of Women. Fiorelli is a handbag brand that markets fashionable, affordable and functional accessories.
OBJECTIVE
Art direct a series of videos to create awareness of new collections. Videos should be edited to Youtube and Instagram lengths.
THE IDEA
High end, premium theme. Use of model to humanise the bags.
High end, premium theme. Use of model to humanise the bags.
SOLUTION
In order to encourage user engagement with social media. One short narrative for the customer to resonate with video. One longer, more aspirational video using colour and movement to communicate the brand message.
